Monday 1 June 2015

at the shop...Laboratory Berberjin R



There was a small party at Laboratory
Berberjin R,
vintage shop in Harajuku.

Laboratory Berberjin Rで
「何かゆる~くやってるから来なよ」
って言われて出かけた週末の夜。

I went there cos I knew 
it's sure there were many cool people
having their own style 
from tokyo real street fashion scene.

ヒロシマデニムの、
確かお披露目かねてのパーティー。

「おつかれさまで~す」
なんて言いながら
缶チューハイと缶ビールを
プシュウとあけてカチンと乾杯。


「デニムで有名なところでいうと
やっぱ岡山だけど、
広島もね、世界に誇れるほど
すげーいい技術とクオリティがあるデニム屋さん
いっぱいあって。
まぁ、でもそれほど知られていない、というか。」


「ヒロシマ」という言葉は
様々なイメージを喚起させる。
それは人種、性別、国籍を超えて
それぞれの心に「ヒロシマ」の持つイメージがある。

例えば赤ヘル、カープにMAZDA,
社会の授業で習った三角州、という地形
美味しい牡蠣に広島焼き、なんてのもある。

そして
世界唯一の核爆弾に遭った街、
平和の象徴的都市、
戦後の復興から立ち上がり
中国地方随一の都市に成長をとげた街。


for me,
it's more fun to take  photos and talking 
with them more than famous fashionista.

「ヒロシマデニムって名前にしたのも
その『ヒロシマ』の持つイメージをね、
手に取った人が思い出してもらえたら、
考えてもらうきっかけになったら、ってそういう
意味も込めたんだけどね。

あ、でも重い感じじゃ全然なくてね、
気づいた人が気づけばいいじゃん、て
そんなノリ!」

ってデザイナーの彼は言う。


I like street style shooting,
I like sharing stories I heard through 
street shooting.

それぞれの立場、
それぞれに意見。

大事なのは、
自分の頭で考えた「見解」を持つこと。
自分の口で、クリエイションで、
それぞれの方法で
「伝える努力をする」という事。


考えることを放棄しない。
伝えることをあきらめない。


**
ヒロシマデニムの詳細は コレ

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